MONTSERRAT
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Uppercase preferred. Headlines, section titles, navigation and key messaging.
Reference tracking: +200Meme Brooks Design / Brand identity / 2026
Brand guidelines
A refined identity for the way we design, build and live.
Interior design
Construction
Staging
Custom furniture
Construction
Staging
Custom furniture
01
Primary logo
The supplied MEME logo is the primary identity for the website and brand communications.
Primary / Black on lightReversed / White on deep teal
Preserve the supplied lettering and its proportions. Maintain generous clear space; never stretch, crowd or place the logo on visually busy imagery.
Primary logo02
Graphic device / MEME in motion
Stacked MEME letterforms, with a staggered sequence of highlights cycling through the grid.
Rhythm. Repetition. Recognition.A familiar shape.
A familiar shape.
A living identity.
The four-letter grid repeats vertically. Deep-teal highlights travel through the muted letterforms, keeping the structure fixed while the emphasis changes.
Still presentation for reduced-motion preferences. Brand applications use the same stacked-letter language.
03
Brand colour system
Primary / Secondary / Tertiary / Neutrals / Accents — transcribed from the supplied colour guidelines.
Primary / Brand core
Sea mist teal#4F7F78
Mist teal#8FAFAA
Stone#E8E6DD
Deep teal#2E5A55
Secondary / Supporting colours
Sand#C9BDA8
Travertine#E5D7C7
Taupe#A58D7B
Clay#C77A66
Ochre#D8B368
Tertiary & Accent / Character and expression
Forest#2F4F46
Sage#A3B59F
Olive#7A8462
Sea glass#CBE7E3
Shallow ocean#9FD8D2
Terracotta#C96A5B
Brick#8B3E30
Mustard#D4A34D
Slate blue#6E8896
Umber#7B5E4A
Neutrals / Foundation and balance
Pure white#FFFFFF
Soft cream#F4EEE6
Ivory#F1E9DE
Sandstone#CDB8A3
Warm beige#D6C4B4
Greige#B8A89A
Warm taupe#A58D7B
Charcoal#2B2622
Graphite#4B4F52
Onyx#0F1110
Colour usage
- 60% Primary / Neutral — light, open foundation
- 25% Primary / Brand — core identity and accents
- 10% Secondary — depth, warmth and materiality
- 5% Tertiary / Accent — highlights and focal details
Usage principles
Sea Mist Teal and neutrals anchor the identity. Sand, Travertine, Taupe and Clay add warmth. Terracotta, Ochre, Sage and Slate Blue bring selective emphasis.
Maintain a minimum contrast ratio of 4.5:1 for body text. Light and mid-tone swatches are not interchangeable text colours; use a tested dark neutral or deep teal.
Approved colour pairings
Signature
Calm, modern, iconic
Architectural
Strong, refined, professional
Natural
Organic, grounded, timeless
Coastal
Fresh, light, inviting
Warm modern
Sophisticated, expressive
Contrast
Bold, high-impact, editorial
Gradients & applications
Sea mist gradient
Deep teal → Mist teal → Stone
Sandstone gradient
Taupe → Travertine → Soft cream
Ocean gradient
Forest → Shallow ocean → Sea glass
Original colour guidelines / Pantone references & material context
04
Typography system
Montserrat for clarity and structure. Playfair Display for a considered editorial accent.
MONTSERRAT
Montserrat
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Sentence case or lowercase. Body copy, captions, labels and longer-form content.
Reference tracking: +25 to +50Playfair
Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Title or sentence case. Editorial headlines, feature quotes and refined accents.
Reference tracking: +10 to +20Typographic hierarchy
01 / H1 · HeroOAKWOOD RESIDENCEMontserrat Bold · 60–72pt · +200
02 / H2 · SectionINTERIOR DESIGNMontserrat Bold · 36–48pt · +100
03 / H3 · Subsection
PROJECT OVERVIEW
Montserrat Regular · 24–28pt · +5004 / Body text
Thoughtful spaces for modern living.
Crafted with precision, designed for
a more beautiful tomorrow.
05 / Caption · Label
CUSTOM FURNITURE
Montserrat Regular · 12pt · +7506 / Eyebrow · MetaA more thoughtful tomorrowPlayfair Display Italic · 11pt · +200
Sizes and tracking above reproduce the supplied document specifications; digital specimens adapt in size for smaller screens.
05
Tone of voice
How MEME sounds: a West Coast design-and-hospitality house that is warm, refined and quietly confident.
Warm
- We are
- Welcoming, personal, generous
- We are not
- Casual, overfamiliar
“Let’s make room for what matters.”
Refined
- We are
- Precise, calm, considered
- We are not
- Ornate, exclusive, cold
“Every detail, considered.”
Confident
- We are
- Clear, expert, reassuring
- We are not
- Boastful, technical jargon
“We design, build and style—start to finish.”
West Coast
- We are
- Natural, light, effortless
- We are not
- Trend-driven, loud
“Designed for living. Made for gathering.”
Write in short, clear sentences. Speak to people (“you”, “your home”) and about the moments a space makes possible, not only its finishes.
06
Brand pillars
Four commitments drawn from the brand mission that guide every project, message and experience.
Thoughtful design
Every decision begins with how people will live, gather and feel in a space.
Exceptional craftsmanship
Considered materials, precise detailing and builds made to last.
Genuine hospitality
A warm, attentive process that makes clients feel at home from the first meeting.
Remarkable experiences
Spaces and moments people remember long after the work is complete.
07
Service icon system
Single-weight line icons on a 32px grid, 1.5px stroke with square ends, echoing the geometry of the MEME letterforms.
Use icons in Deep Teal or Charcoal on light neutrals, or white on Deep Teal. Keep icons at 24px or larger and never fill, outline-box or recolour them with accent tones.
08
M icon / Favicon
The supplied M silhouette, with colour options drawn from the brand palette.
The white M on Mist Teal is installed as the website favicon. The single M is a compact signature, not a replacement for the primary logo.
09
Brand in context
The supplied application studies show the identity across print, apparel and physical environments.
Client-supplied brand mockups. Project names, timelines and spaces shown are illustrative, not portfolio or service commitments.